These are the tools I rely on to bring ideas to life: from planning and writing to design, editing, and publishing.
Planning
Execution
Publish & Schedule
Content Creation for a Local Coffee Shop
Developed and executed content strategies to highlight the café’s atmosphere, menu, and customer experience.
During my management of the social media accounts, the profile grew organically from 3,898 followers (in December 2021) to over 10,000 followers in January 2023.
Instagram Daily Vlog: Discovering Sesc DF
I created a daily vlog to showcase one of Sesc DF’s branches and its services, such as the gym, dental clinic, library, and cultural activities.
I was responsible for the script, on-camera presentation, voice-over, and video editing.
Contributed to the online and offline communication strategy of the following events and brand experiences.
Sesc + Pop was a music event with over 10,000 attendees, headlined by pop singer IZA. The event also featured a food court and an experience area with interactive activities and giveaways.
Sesc + Pop
A music event with over 20,000 attendees, headlined by pagode singer Péricles. It featured a food court and an experience area with interactive activities and giveaways.
Sesc + Samba
A music event featuring one of the most famous duos in Brazilian country music, Bruno & Marrone. The event gathered over 16,000 attendees and included a food court and an experience area.
Sesc + Sertanejo
To engage over 1,000 employees on International Information Security Day, I helped lead a creative awareness campaign at CNI.We turned a technical topic into an immersive experience with a cybersecurity-themed Escape Room.
Creative Brand Activation at CNI: Information Security Day
To launch CNI’s mental health program APOIAR, we created an interactive installation: a real-life labyrinth with motivational messages along the way.
The only way out was to ask one of the facilitators for help — a symbolic reminder that seeking support is a key part of mental health care.
Mental Health Activation: Launch of APOIAR Program
Here are some incredible professionals across different niches for whom I’ve crafted impactful contents.
Isadora Raiol, Marketing Analyst at Galgar Digital
"A surprising professional. Ethical, versatile, communicative—always exceeding expectations. She has deep expertise in copywriting and a sharp strategic market vision."
Adolfo Pulido, Partner at Galgar Digital
"Carolina is a highly committed professional with extensive practical knowledge in copywriting. She consistently delivers excellent, well-crafted texts that convey the exact idea outlined in the briefing with remarkable clarity and precision."
Aline Duarte, Manager at CNI
"Carol is an extremely competent and ethical professional with impeccable writing, strong analytical skills, and great responsibility in her deliveries. On top of that, she’s an absolute pleasure to work with, always smiling and willing to help. It was a joy to have her on the team."
Communication isn’t just what I do, it’s who I’ve always been.
I hold a Bachelor’s in Journalism, a Postgraduate degree in Business Administration and Marketing, and I’m currently pursuing a Master of Management in Human Resources at the University of Windsor in Canada.
With over 6 years of experience, I’ve worked in digital agencies and communication teams across public and private sectors in Brazil. I’ve developed strategies and content for areas like law, healthcare, culture, food, creativity, SaaS platforms, and online education.
Since moving to Canada, I’ve also launched a personal YouTube channel to share my journey, growing 100% organically, with videos reaching over 5,500 views in less than two months.
Currently, I’m looking to reposition myself in the international market, aiming to build a meaningful career.
Certified in Digital Journalism, Brand Storytelling, Strategic Campaigns, Web Content Editing, SEO, and Artificial Intelligence.
Fluent in English and Portuguese, and have an advanced level of Spanish, which allows me to communicate across diverse audiences.
Ready to take your projects to the next level with powerful and creative strategies? Let’s connect!
Carolina Morais
Phone: +1 647 212 5913
carolina.morais.c@gmail.com